Tracking & analytics setup for Hawaii businesses
See which channels and campaigns produce inquiries and customers, with tracking you can trust and a monthly view you can act on.
- Visit (covered)
- Engage (covered)
- Inquiry (covered)
- Reply (not covered)
- Customer (not covered)
The problem
Counting visits isn’t enough. You need to count inquiries.
A common setup records page views and little else. Forms, calls and bookings are missing or counted twice, campaign links carry no tags, and everything from Instagram to email ends up under “direct”.
The result is a monthly report that can’t answer the only question that matters: which marketing produced the customers? We fix the plumbing so it can.
Leaks this service fixes
Visit
- Can’t tell what’s working
- Untagged campaign links
- Busy work instead of results
Engage
- No clear next step
- Tracking that doesn’t track
- Campaign clicks land on the home page
Inquiry
- Forms nobody finishes
- Submissions that never arrive
- Calls no one can attribute
What’s included
What the work covers
01
GA4 and Tag Manager setup or repair
We review what is installed, remove duplicates and run GA4 through Google Tag Manager so changes don’t need a developer.
02
Conversion tracking for forms, calls and bookings
Every real lead action is recorded as a GA4 key event, tested with real submissions before we call it done.
03
UTM conventions for social, email and ads
A short naming guide and link-builder sheet so every campaign shows up under its own name.
04
Simple monthly dashboard
One page with inquiries and customers by channel, built from your own analytics data.
How it works
The engagement, step by step
- 1
Review what is installed
We check your current tags, GA4 settings, forms and call links, and note what is missing or double-counted.
- 2
Agree the tracking plan
Together we decide which actions count as leads and how each channel and campaign will be named.
- 3
Implement and test
We set up tags and key events, send test inquiries through every form and call link, and confirm each one is recorded.
- 4
Review monthly
The dashboard and a 30-minute monthly review turn the numbers into decisions about where to spend.
Quick question
Questions about tracking & analytics?
Three fields, no audit required. A real person on our team reads every message and replies by email.
- Prefer the phone? Call (808) 666-3188
- Want a score first? Take the free audit
Common questions
Something else on your mind? Call (808) 666-3188 or send us a question.
Will this work with my current website?
Usually, yes. Tag Manager can be added to most website platforms. If your site makes reliable tracking impossible, we’ll tell you, and Web Guru Hawaii, our sister service, can help with a rebuild.
Can you track my ads?
Yes. We set up conversion tracking and UTM tagging so ad results can be measured against real inquiries. We don’t manage the ad campaigns themselves.
Do you need access to my accounts?
We work in accounts your business owns and ask to be added as a user. You keep full ownership when the work is done.
Does tracking send my customers’ details to Google?
It shouldn’t, and we set it up so it doesn’t: key events carry the action and its source, not names, emails or phone numbers.
Start with where your leads leak today
Take the free Lead Leak Audit, or talk to us directly about tracking & analytics.